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On March 12 - 13, the members of OPA Europe met at the offices of Grupo Godó in Barcelona, to report on company activity in the area of paid content. Members examined products and services, charging methods, pricing, metrics, advertising, marketing, technology and distribution, as well as other topics relating to monetization.
Our sponsor, Price Waterhouse Coopers, presented how their framework helps publishers meet the challenge of online paid content.
OPA Europe wishes to thank Grupo Godó for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, Die Zeit, Dagbladet, The New York Times, La Repubblica, El Mundo, El Pais, Vocento, Corriere della Sera, La Vanguardia, Iogenia and Lambrakis Press.
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On June 25 - 26, the members of OPA Europe met at the offices Der Spiegel and Die Zeit in Hamburg, to report on company activity in the area of mobile publishing. Members examined mobile web vs. apps, smartphones vs. tablets, content and design, advertising sales, marketing and distribution, as well as other topics relating to mobile.
Our sponsor, Netsize / Gemalto, presented their workshop on mobile strategy.
OPA Europe wishes to thank Der Spiegel and Die Zeit for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, Der Spiegel, Die Zeit, Dagens Næringsliv, La Repubblica, El Mundo, El Pais, La Vanguardia, Iogenia and Lambrakis Press.
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At its best practices meeting in Barcelona to be held in March 2015, OPA Europe members will focus on paid content and services.
Presentations, discussions and debates over the two days of meetings will examine types of content and services that carry a price; the form of the offering (i.e. paywall or meter or membership scheme); pricing schemes and cross-platform distribution; performance metrics and key indices; technology deployed and data analytics; promotion tactics and marketing strategy; and advertising sales, within the context of first party subscription data content development, issues of infrastructure and distribution, promotion and marketing, as well as human resources, and structuring and skills development questions.
Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.
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On October 23 - 24, the members of OPA Europe met at the offices of the Le Figaro in Paris, to report on company activity in the area of online video. Members examined content development, infrastructure and distribution, promotion and marketing, as well as human resources, structuring and skills development, and other topics relating to online video.
Our sponsor, Taboola, presented how online video can be capitalized to help publishers understand their audience and optimize online user experiences, through real-time big data management and content quality management.
OPA Europe wishes to thank Le Figaro for the outstanding welcome and organization of the two days of meetings.
Attending companies included Le Figaro, Le Monde, The New York Times, La Repubblica, El Mundo, El Pais, Vocento, Corriere della Sera, La Vanguardia and Lambrakis Press.
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At its best practices meeting in Paris this October, OPA Europe members will focus on 'Online Video', and the opportunities/challenges that online video presents to digital publishers.
Presentations, discussions and debates over the two days of meetings will examine content development, issues of infrastructure and distribution, promotion and marketing beyond owned sites, as well as human resources, and structuring and skills development questions.
It will also place great emphasis on revenue generation in the advertising marketplace through different offerings, pricing approaches and effectiveness metrics.
Attending companies include Le Figaro, Le Monde, The New York Times Global, La Repubblica, El Mundo, El Pais, Vocento, La Vanguardia and Lambrakis Press.
