Meetings

OPA Europe 2015 Hamburg MeetingAt its best practices meeting in Hamburg to be held in June 2015, OPA Europe members will focus on mobile strategies.

Presentations, discussions and debates over the two days of meetings will examine mobile from every angle: content, advertising, platforms, etc. As usual, member and guest companies will report on performance metrics and key indices, technologies deployed and data analytics, promotion tactics and marketing strategies, advertising sales, issues of infrastructure and distribution, as well as human resources, and structuring and skills development questions -- all as pertain to mobile.

Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.

OPA Europe 2015 Lausanne MeetingAt its best practices meeting in Lausanne to be held in October 2015, OPA Europe members will focus on innovations in advertising.

Presentations, discussions and debates over the two days of meetings will examine advertising from every angle: programmatic, viewability, native, etc. As usual, member and guest companies will report on performance metrics and key indices, technologies deployed and data analytics, promotion tactics and marketing strategies, advertising sales, issues of infrastructure and distribution, as well as human resources, and structuring and skills development questions -- all as pertain to advertising.

Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, Le Temps, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.

OPA Europe 2015 Barcelona MeetingOn March 12 - 13, the members of OPA Europe met at the offices of Grupo Godó in Barcelona, to report on company activity in the area of paid content. Members examined products and services, charging methods, pricing, metrics, advertising, marketing, technology and distribution, as well as other topics relating to monetization.

Our sponsor, Price Waterhouse Coopers, presented how their framework helps publishers meet the challenge of online paid content.

OPA Europe wishes to thank Grupo Godó for the outstanding welcome and organization of the two days of meetings.

Attending companies included Le Figaro, Le Monde, Die Zeit, Dagbladet, The New York Times, La Repubblica, El Mundo, El Pais, Vocento, Corriere della Sera, La Vanguardia, Iogenia and Lambrakis Press.

OPA Europe 2015 Hamburg MeetingOn June 25 - 26, the members of OPA Europe met at the offices Der Spiegel and Die Zeit in Hamburg, to report on company activity in the area of mobile publishing. Members examined mobile web vs. apps, smartphones vs. tablets, content and design, advertising sales, marketing and distribution, as well as other topics relating to mobile.

Our sponsor, Netsize / Gemalto, presented their workshop on mobile strategy.

OPA Europe wishes to thank Der Spiegel and Die Zeit for the outstanding welcome and organization of the two days of meetings.

Attending companies included Le Figaro, Le Monde, Der Spiegel, Die Zeit, Dagens Næringsliv, La Repubblica, El Mundo, El Pais, La Vanguardia, Iogenia and Lambrakis Press.

OPA Europe 2015 Barcelona MeetingAt its best practices meeting in Barcelona to be held in March 2015, OPA Europe members will focus on paid content and services.

Presentations, discussions and debates over the two days of meetings will examine types of content and services that carry a price; the form of the offering (i.e. paywall or meter or membership scheme); pricing schemes and cross-platform distribution; performance metrics and key indices; technology deployed and data analytics; promotion tactics and marketing strategy; and advertising sales, within the context of first party subscription data content development, issues of infrastructure and distribution, promotion and marketing, as well as human resources, and structuring and skills development questions.

Attending companies include Le Figaro, Le Monde, Corriere della Sera, The New York Times, La Repubblica, El Mundo, El Pais, Spiegel Online, Vocento, La Vanguardia and Lambrakis Press.

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