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On June 21-22, the members of OPA Europe met at Ringier Axel Springer in Zurich to discuss Reader Revenue Strategies. Presentations examed major initiatives that premium publishers are undertaking in terms of subscriptions and/or membership schemes.
Our sponsor, Marfeel, presented their solutions for optimizing engagement and monetization potential for publishers on mobile devices.
Attending companies included: Ringier Axel Springer, Le Figaro, Tamedia, The Telegraph, Unidad Editorial, Le Monde, Aller Media, The Guardian, GEDI Gruppo Editoriale, NHST, Prisa, Henneo, Cofina Media, Grupo Godo, Il Sole 24 Ore, and RCS MediaGroup.
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OPA Europe's upcoming Best Practices meeting will take place on June 21-22 in Zurich, Switzerland. Its central topic is "Reader Revenue Strategies", examining major initiatives that premium publishers are undertaking in terms of subscriptions and/or membership schemes.
Participating companies include Le Monde, Ringier Axel Springer, The Guardian, Aller Media, Gruppo Sole 24 Ore, Unidad Editorial, Le Figaro, Mundo Deportivo, Les Echos, and RCS MediaGroup.
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On March 1-2, the members of OPA Europe met at Il Sole 24 Ore in Milan to discuss Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales. Presentations covered areas including organizational changes, tools, HR, KPIs, agile operations, and department integration, among others.
Our sponsor, Straintek, presented their solutions for maximizing engagement and brand safety in reader comments.
Attending companies included: Le Figaro, The Telegraph, Le Monde, Aller Media, Vocento, La Repubblica, Dagens Naeringsliv, El Pais, Henneo, Cofina, Grupo Godo, Il Sole 24 Ore, and RCS MediaGroup.
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OPA Europe's upcoming Best Practices meeting will take place on March 1-2 in Milan. Its central topic is "Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales".
The meeting will focus on both human resources and technology assets, and will examine diverse issues such newsroom organization and its integration with the business side, the structuring of sales teams (including native advertising) and Tech departments, as well as the teams for social media platforms and video. It will also address issues of process/workflow, and recrutiment/training/retention of talent.
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On October 19-20, the members of OPA Europe met at The Telegraph in London to discuss Mobile Pubishing. Presentations covered mobile web vs apps, content and design, advertising sales, marketing/distribution, and smartphones vs tablets in the context of mobile publishing.
Our sponsor, Teads, presented how their mobile customized ads improve the user experience and engagement.
Attending companies included: The New York Times, Le Figaro, The Telegraph, Le Monde, Aller Media, Vocento, La Repubblica, Dagens Naeringsliv, El Pais, Henneo, Cofina, Handelsblatt Group, Grupo Godo, Unidad Editorial, Le Parisien and Le Temps.
