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For our first in person meeting since the beginning of the pandemic, OPA Europe members will be meeting in Paris on October 21-22 to discuss "Innovations in Advertising Sales".
Points covered will include programmatic trading strategy, native advertising services and formats, quality as it pertains to viewability, ad fraud, brand safety, ad blocking and ad clutter, as well as new/other B2B revenue streams.
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On June 17-18, the members of OPA Europe met virtually to discuss Data Strategies for Digital Publishers. Presentations focused on the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g., code of conduct).
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On June 17 and 18, two years since this topic was last addressed in Copenhagen, we will be examining the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g. code of conduct).
Read more: Upcoming Meeting - Data Strategies for Digital Publishers
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On March 4-5, the members of OPA Europe met virtually to discuss Loyalty, Retention and Churn. Presentations focused on the strategies and tactics that premium publishers are deploying to manage loyalty, retention and churn in their subscription operations. Issues examined include content innovation and channels used, marketing tactics, as well as matters of metrics and resources, in both talent and tech.
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This best practices meeting on March 4-5 will focus on "Loyalty, retention and churn management strategies" in subscriptions, following through on our October meeting that dealt with the issue of paid content in a broader manner. Points covered will range from content innovation to formats/channels (web, newsletter, podcasts, notifications, etc.), and from metrics /KPIs (e.g., RFV) to marketing techniques, for instance, messaging and price. Emphasis will also be placed on tech and tools, particularly in Data management (collection, analysis, deployment), and different phases (onboarding, renewal, upselling) will be further examined.
