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On June 23-24, the members of OPA Europe met in Oslo at the offices of NHST to discuss Platforms and Distribution Strategies. Presentations covered major trends and addressed best practices across a wide range of topics such as search, social, audio, ecommerce, TV and data, amongst others.
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OPA Europe members will be meeting in Oslo on June 23-24 to discuss "Platforms and Distribution Strategies", and will examine a range of issues regarding relationships with Global players such as content promotion and dissemination, marketing and data, as well as monetization both in ad sales and in subscription whilst also addressing copyright revenues.
Read more: Upcoming Meeting - Platforms and Distribution Strategies
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On March 10-11, the members of OPA Europe met in Geneva at the offices of Le Temps to discuss Editorial Innovation. Presentations covered major trends and addressed best practices across a wide range of current and emerging areas such as research, advice-oriented content, new content verticals, personalization, audio offerings and live coverage.
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OPA Europe members will be meeting in Geneva on March 10-12 to discuss "Editorial Innovation", namely notable new projects in the field of content creation and production.
It will examine both content type and format as well as distribution policies and monetization practices whilst also discussing performance metrics and human/tech resources deployed in these endeavors.".
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On October 21-22, the members of OPA Europe met in Paris to discuss Innovations in Advertising Sales. Presentations covered major trends and addressed best practices across a wide range of current and emerging areas such as data strategies, programmatic trading, native advertising, the development of a 360 offering as well as initiatives in high growth areas such as social and e-commerce.
