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On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
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On October 19-20, the members of OPA Europe met in Hamburg at the offices of Der Spiegel to discuss Innovations in Advertising.
Presentations covered marketplace strategies, policy elements (pricing, quality/data controls and yield optimization), publisher alliances, data management and tech infrastructure, structure/profiles of sales and operations teams, and KPIs deployed to appraise results.
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On June 22-23, the members of OPA Europe met in Copenhagen at the offices of JP Politiken to discuss Digital Video & Audio/Voice Strategies.
Presentations covered the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces.
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On March 23-24, the members of OPA Europe met in Barcelona at the offices of La Vanguardia to discuss Audience Development Strategies. Presentations covered new content strategies for (new) audience acquisition, in terms of thematics (type of content), formats (text, audio, video, infographics, etc.) and distribution channels (web, newsletter, app, etc.).
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On October 20-21, the members of OPA Europe met in London at the offices of The Telegraph to discuss Subscription Strategies. Presentations covered the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition.
