- Details
On June 22-23, the members of OPA Europe met in Copenhagen at the offices of JP Politiken to discuss Digital Video & Audio/Voice Strategies.
Presentations covered the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces.
- Details
OPA Europe members will be meeting in Copenhagen on June 22-23 to discuss "Digital Video & Audio/Voice Strategies".
Discussions will examine content production, consumption and distribution, resources deployed (HR and technology), marketing, advertising monetisation strategies, as well as personalization/AI inputs.
Read more: Upcoming Meeting - Digital Video & Audio/Voice Strategies
- Details
On March 23-24, the members of OPA Europe met in Barcelona at the offices of La Vanguardia to discuss Audience Development Strategies. Presentations covered new content strategies for (new) audience acquisition, in terms of thematics (type of content), formats (text, audio, video, infographics, etc.) and distribution channels (web, newsletter, app, etc.).
- Details
OPA Europe members will be meeting in Barcelona on March 23-24 to discuss "Audience Development", that is the strategies, tactics, resources and tools that premium news brands across Europe are deploying to grow their user base, foster loyalty and engagement and convert readers into long term subscribers.
- Details
On October 20-21, the members of OPA Europe met in London at the offices of The Telegraph to discuss Subscription Strategies. Presentations covered the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition.
