- Details
OPA Europe's upcoming Best Practices meeting will take place on March 1-2 in Milan. Its central topic is "Managing Resources and Processes: Newsrooms, Marketing, Tech & Sales".
The meeting will focus on both human resources and technology assets, and will examine diverse issues such newsroom organization and its integration with the business side, the structuring of sales teams (including native advertising) and Tech departments, as well as the teams for social media platforms and video. It will also address issues of process/workflow, and recrutiment/training/retention of talent.
- Details
On October 19-20, the members of OPA Europe met at The Telegraph in London to discuss Mobile Pubishing. Presentations covered mobile web vs apps, content and design, advertising sales, marketing/distribution, and smartphones vs tablets in the context of mobile publishing.
Our sponsor, Teads, presented how their mobile customized ads improve the user experience and engagement.
Attending companies included: The New York Times, Le Figaro, The Telegraph, Le Monde, Aller Media, Vocento, La Repubblica, Dagens Naeringsliv, El Pais, Henneo, Cofina, Handelsblatt Group, Grupo Godo, Unidad Editorial, Le Parisien and Le Temps.
- Details
OPA Europe's upcoming Best Practices meeting will take place on October 19-20 in London. Its central topic is "Mobile Publishing".
Participating companies include Vocento, Le Parisien, The New York Times, La Repubblica, Le Monde, Henneo, Prisa, NHST Media Group, Le Figaro, Unidad Editorial, Le Temps, Grupo Godó, and Handelsblatt Group.
- Details
On June 22-23, the members of OPA Europe met in Oslo to discuss Innovations in Advertising. Presentations covered programmatic trading, content marketing, native advertising, monetisation in mobile and video, and examined ad product development, pricing and yield optimisation, targeting and measurement, as well as broader issues including alliances and partnerships, and investments in HR and technology. Our sponsor, Beemray, presented how their audience intelligence platform enables publishers with customer intelligence based on precise locations and context.
Attending companies were: The New York Times, Le Figaro, The Telegraph, Le Monde, Aller Media, Der Spiegel, Vocento, La Repubblica, Dagens Naeringsliv, El Pais, Henneo, Schibsted, and Grupo Godo.
- Details
OPA Europe's upcoming Best Practices meeting will take place on June 22-23 in Oslo. Its central topic is "Innovations in Advertising Sales”, and the agenda includes discussion and debate in a series of key areas of digital publishing, namely Programmatic Trading, Content Marketing and Native Advertising, as well as monetisation in the rapidly growing areas of Mobile and Video.
The meeting will examine critical questions such as ad product development, pricing and yield optimisation, targeting and measurement, as well as broader issues including alliances and partnerships, and investments in HR and technology.
