- Details
On June 17 and 18, two years since this topic was last addressed in Copenhagen, we will be examining the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g. code of conduct).
Read more: Upcoming Meeting - Data Strategies for Digital Publishers
- Details
On March 4-5, the members of OPA Europe met virtually to discuss Loyalty, Retention and Churn. Presentations focused on the strategies and tactics that premium publishers are deploying to manage loyalty, retention and churn in their subscription operations. Issues examined include content innovation and channels used, marketing tactics, as well as matters of metrics and resources, in both talent and tech.
- Details
This best practices meeting on March 4-5 will focus on "Loyalty, retention and churn management strategies" in subscriptions, following through on our October meeting that dealt with the issue of paid content in a broader manner. Points covered will range from content innovation to formats/channels (web, newsletter, podcasts, notifications, etc.), and from metrics /KPIs (e.g., RFV) to marketing techniques, for instance, messaging and price. Emphasis will also be placed on tech and tools, particularly in Data management (collection, analysis, deployment), and different phases (onboarding, renewal, upselling) will be further examined.
- Details
On October 15-16, the members of OPA Europe met virtually to discuss Subscription Strategies for Digital Publishers. Presentations focused on the strategies and tactics premium publishers have implemented during the Covid-19 pandemic crisis. Issues examined include company re-organization, content and services development, managing advertising sales, as well as innovations in marketing, in order to acquire or retain readers.
- Details
This OPA Europe virtual meeting on October 15-16 will examine multiple facets of premium publishers' subscription strategies, notably conversion & retention approaches (centered on new product development, pricing and audience segmentation / targeting), the restructuring of processes and teams as well as resources deployed, both in terms of talent and technological tools.
