- Details
On October 15-16, the members of OPA Europe met virtually to discuss Subscription Strategies for Digital Publishers. Presentations focused on the strategies and tactics premium publishers have implemented during the Covid-19 pandemic crisis. Issues examined include company re-organization, content and services development, managing advertising sales, as well as innovations in marketing, in order to acquire or retain readers.
- Details
On June 18-19, the members of OPA Europe met virtually to discuss Publishing in a Crisis - Covid and Beyond. Presentations examined crucial issues such as strategic approach and rationale, content and services offered while focusing also on marketing/distribution, performance metrics and monetization, as well as technology and human resources.
- Details
On February 27-28, the members of OPA Europe met at Prisa - El País in Madrid to discuss Apps Publishing Strategies. Presentations examined crucial issues such as strategic approach and rationale, content and services offered while focusing also on marketing/distribution, performance metrics and monetization, as well as technology and human resources.
- Details
OPA Europe's upcoming Best Practices meeting will take place on February 27-28 in Madrid, Spain. The central theme of the meeting is "Apps Publishing", and will examine publisher strategies in the app ecosystem (mobile, tablet, smartTV, etc.), particularly around the topics of design & development, content approaches, performance metrics, pricing & distribution practices, as well as advertising monetization.
- Details
On October 17-18, the members of OPA Europe met at GEDI - La Repubblica in Rome to discuss Platforms and Distribution Strategies. Presentations examined the topics of operational frameworks, data management strategies, monetization policies and resources deployed.
Read more: Rome Meeting Recap - Platforms and Distribution Strategies
