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OPA Europe's upcoming Best Practices meeting will take place on February 27-28 in Madrid, Spain. The central theme of the meeting is "Apps Publishing", and will examine publisher strategies in the app ecosystem (mobile, tablet, smartTV, etc.), particularly around the topics of design & development, content approaches, performance metrics, pricing & distribution practices, as well as advertising monetization.
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On October 17-18, the members of OPA Europe met at GEDI - La Repubblica in Rome to discuss Platforms and Distribution Strategies. Presentations examined the topics of operational frameworks, data management strategies, monetization policies and resources deployed.
Read more: Rome Meeting Recap - Platforms and Distribution Strategies
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OPA Europe's upcoming Best Practices meeting will take place on October 17-18 in Rome, Italy. The central theme of the meeting is "Platforms and Distribution Strategies" and will examine a range of issues regarding relationships with Global players such as content promotion and dissemination, marketing and data, as well as monetization both in ad sales and in subscription.
Read more: OPA Europe to Discuss Platforms and Distribution Strategies
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On June 20-21, the members of OPA Europe met at JP/Politikens Hus in Copenhagen to discuss Data Strategies for Digital Publishers. Presentations examined the topics of infrastructure and tools, as well as management of human resources, while focusing on applications of Data in journalism, marketing and advertising sales.
Our sponsor, 1PlusX, presented their solution for helping publishers manage customer and user data for online marketing success.
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OPA Europe's upcoming Best Practices meeting will take place on June 20-21 in Copenhagen, Denmark. Its central topic is "Data Strategies for Digital Publishers", and will examine in depth the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g. code of conduct).
